Privacy Policy

Updated June 19, 2024

 

Introduction

This privacy policy is only in reference to approachtours.com. Please read our Privacy Policy carefully so that you can understand how we collect, use and disclose the personal information that you provide to us. By accessing this Website you accept all the terms and conditions of this Privacy Policy. If we decide to change our privacy policy, we will post those changes on this page.

 

Information We Collect

This website is accessible without directly providing any personal information, including your email address. Our website does not collect any personally identifiable information about you except for when you provide us that information on a voluntary basis such as when requesting a brochure, requesting a destination magazine, joining our newsletter, or requesting more information on a specific tour. That directly identifiable information may include:

• Your name
• Your email address
• Your home address
• Your phone number
• Your interests and preferences as it relates to travel
• Your interactions with any documents we provide you, that are hosted through 3^rd-party online tools, such as PDF viewers, including pages viewed, time spent on pages, and URLs clicked

This website may also collect non-identifiable information through the form of cookies and other similar technologies (e.g., beacons, pixel tags, clear gifs, and device identifiers) to recognize you and/or your device(s) on, off, and across different Services and devices. You can control or opt out of the use of cookies and similar technologies that track your behavior within your device’s browser. That non-directly identifiable information may include:

• IP address
• The type of computer or mobile device you are using
• Platform type (like Apple iOS or Android)
• Your operating system version
• Your mobile device’s identifiers, like your MAC Address, Apple Identifier For Advertising (IDFA), and/or Android Advertising ID (AAID)
• Your browser type and language
• Referring and exit pages, and URLs
• Webpages visited
• The number of clicks on a web page
• The amount of time spent on a web page
• Where you move your mouse or swipe your finger on our website
• Domain names
• Landing pages
• Pages viewed and the order of those pages

 

Use of Your Information

Any of your directly identifiable information you share with us on this website may be used in any of the following ways:

• To contact you by phone, email or mail to follow up on interest in a Tour
• To send you any paper marketing materials by mail
• To email you offers, editorials or other information in the form of a newsletter
• To provide you with exclusive access to digital/pdf versions of our marketing materials
• To measure interests in our Tours and gather insights to offer you better Tours in the future
• To contact you to complete a survey or interview
• To segment you for marketing efforts on any other websites or platforms that you freely visit (such as Facebook.com or Google.com)
• To measure your interest in our Journeys as expressed by your engagement with our online marketing materials

Any of your non-directly identifiable information you share with us on this website may be used in any of the following ways:

• Undertake web analytics to analyze traffic and activity to improve your experience with our website
• Measure how effective our ads are
• Offer you targeted advertising in order to personalize your experience by showing you advertisements for products and services that are more likely to appeal to you (a practice known as interest-based advertising or behavioural advertising)

 

How We Share Information

We may share your information, including personal information, with third parties or allow third parties to collect this information in the following circumstances:

Third-Party Advertising Including Behavioral Advertising and Analytics

We do not actively share personal information that directly identifies you with third-party advertisers for their direct marketing purposes unless you give us your consent. To enable advertisers, ad networks, and offer services to serve you with more relevant ads, they may collect, or we may collect and share with them, the following types of information when you use our website:

• Performance data (like the number of clicks on an advertisement)
• Certain technical information (like IP address, non-persistent device identifier such as IDFA, and de-identified persistent device identifier such as a hashed Android ID)

In addition to serving you with relevant ads, the information collected may be used to:

• Measure how effective ads are
• Offer you targeted advertising in order to personalize your experience by showing you advertisements for products and services that are more likely to appeal to you (a practice known as interest-based advertising or behavioural advertising)
• Undertake web analytics to analyze traffic and activity to improve your experience with our website

Advertisers or ad networks may collect this information through the use of cookies and other similar tracking technologies, and they may use a single tracking technology or multiple tracking technologies at the same time.

 

How Long We Retain Your Data & Your Data Rights

By default, we will retain your identifiable information for a period of up to ten (10) years, as it is common for individuals to join us on a Tour many years after initially requesting information on our Tours. That being said, you have the right to contact us and request that we edit or permanently delete your identifiable information at any time. To request that we edit or delete any of your personal information, please email travellersupport@approachtours.com or call 1-866-351-9545.

Your non-identifiable information may be held by us or our third-party advertising as long as applicable to the uses mentioned above.

 

Protecting Your Information

We implement a variety of security measures to maintain the safety of your personal information. These security measures include maintaining physical, organizational and technological safeguards which are designed to protect against unauthorized use, disclosure or access. Your personal information may only be accessed by persons within our organization, or our third-party service providers, who require such access to carry out the purposes indicated in this privacy policy or otherwise disclosed to you.